Have you ever seen the phrase 'Commissions welcome' or 'Bespoke service available' on a crafts website or blog? I have many a time and have even used a similar phrase myself on several occasions. It is used all over the crafting fraternity to welcome custom made orders from potential customers, and is usually followed by a 'please contact us/me' type of statement.
But it probably raises lots of unanswered questions such as how long does it take?, what materials can be used?, price? and probably doesn't really entice somebody to actually click on the link. So I thought I would share with you a possible solution to attracting more requests for custom-made orders. This was suggested to me by a member of a Business Forum that I frequent; at the time I was enquiring about solutions for displaying customer testimonials.
Although this method refers to the making of jewellery, it could be adopted for all custom made goods and services and is certainly something on my 'to do' list.
The idea evolves around telling the potential customer a story. Lets say that a previous customer wanted a piece of jewellery. He/she gave you a specification , you created the jewellery and in the process you took some pictures of the item. Upon receiving the item of jewellery the customer wrote a lovely letter to you saying how nice it is.
So, on your website you create a page with a description of the project, including the customers brief, the materials you used, pictures of you making the jewellery, pictures of the finished item and the customer's testimonial. You then repeat this process for other custom orders all linked through to your website home page.
This is a great way to describe and present your custom made process, display your customer testimonials and to entice future orders.
If you would like to see some of my custom made jewellery previously commissioned for people please visit my Custom Jewellery website.